Jenny is the founder of Digital Papaya. 20-years as a Producer working with Black and ethnic minority artists, creative professionals and practitioners has helped build expertise in reaching new audiences and engaging with them over time.
Jenny has expertise in: social media, project delivery, niche engagement and strategy planning. She is passionate about harnessing the power of social media to transform how communities interact and participate.
Social media has empowered and galvanized whole new consumer trends.
Jenny has honed her expertise in reaching out to new audiences via her numerous senior positions within the cultural and creative industries, including: Head of Diversity for Arts Council England; Community Development Director for The Tricycle Theatre and Cinema and a producer working with some of the leading black and minority ethnic cultural organisations across the UK.
Her experience means that creative expression, coupled with measurable results are at the heart of every niche marketing campaign Digital Papaya deliver.
Jenny’s work has achieved professional recognition. In 2007-2009, Jenny was awarded a prestigious Fellowship on the Clore Leadership Programme and mentored by acclaimed playwright Kwame Kwei-Armah. She was also recently awarded a Cultural Fellowship with Cause4, a social enterprise established to “…support charities, social enterprises and philanthropists in development and fundraising across the charity, arts, sports and educational sectors in the UK and internationally”.
Jenny brings to bear her wealth of experience of working with diverse communities across the UK in building engagement and marketing strategies for businesses, with Digital Papaya specialist support and bespoke marketing consultancy services.
She is passionate about increasing market reach to a powerful base of new customers via Digital Papaya’s national network of talented ‘cultural navigators’. The team hail from a wealth and diversity of backgrounds, places, languages, age groups, faith groups and perceptions.